Fashion Industry Association
Creative Direction
The Fashion Industry Association is the University of Southern California’s premier fashion organization focused on cultivating a community of student professionals and fashion enthusiasts though panels, workshops, and an annual fashion show.
As a key member of the Fashion Industry Association's media team, I led the creative and art direction for the organization's spring 2025 fashion show. This involved conceptualizing the theme and ethos for the show ("Olethros") and overseeing the creative execution of promotional materials.
An audience of over 450+ attendees including artists, industry professionals, and students gathered to view the work of 12 unique designers and a group of dancers.
Show Photography
Marissa Ding
Studio Photography
Io Weintraub
Shoot Post-Production
Sean Guzmán
Angie Ho
Teaser Video
Creative Direction by Sean Guzmán & Katie Jung
On-Set Direction by Io Weintaub, Katie Jung, & Evarist Bego
Cinematography by Io Weintraub
Produced by Evarist Bego
Sound by Ashton Mahadeo
Edited by Io Weintraub